Simulations Custom


Professors Andrew Wicks and Bidhan (Bobby) Parmar lead our Author Team, and, along with contributors from various areas of expertise, will provide content for an extensive list of simulation learning experiences. Biz-LX™ intends to eventually have a module for all business courses at undergraduate or graduate level. Each module will be robust in content from the specific discipline so as to be able to stand alone in that course apart from its ethics content.

Andrew WicksWicksPhoto

Associate Professor of Business Administration, Andrew C. Wicks, teaches Ethics at Darden. He is Co-Director of Darden's Olsson Center for Applied Ethics and an Academic Advisor with the Business Roundtable Institute for Corporate Ethics. Wicks has published in a wide variety of journals in business ethics, management, and the humanities. His research interests include stakeholder theory, trust, health care ethics, total quality management, and ethics and entrepreneurship. He has taught ethics to MBAs and executives in the U.S. and abroad and received awards for both his research and teaching. Wicks joined the Darden faculty in 2002. He previously taught for 10 years at the University of Washington Graduate Business School.


Bidhan (Bobby) Parmar

Bidhan (Bobby) Parmar is currently a Visiting Lecturer at the Darden School of Business Administration at the University of Virginia where he teaches in the required first year program. Previously he taught Business Ethics at the McIntyre School of Commerce at the University of Virginia. Bobby is also finishing his Ph.D. in Management at Darden.

Bobby was one of the original authors of Turning Gears Inc.© – one of the first breakthrough ethics simulations which introduced students and executives to the challenges and opportunities of putting business and ethics together. Today, Turning Gears Inc.© is used in leading business schools and companies across the globe. In addition to simulations, Bobby has authored a wide range of business cases and teaching materials which are available through Harvard Business School Publishing and Darden Business School Publishing. He has worked closely with The World Bank to create cases in development economics, used to teach leading practitioners and academics about the challenges of financial systems in new markets.

Experiential and practical learning are a central elements of Bobby’s teaching philosophy. His study and research on managerial decision making and cognition allows him to understand and identify the subtle influences and cognitive traps that can hinder effective decision making and thus design materials and learning experiences which enable students to improve their managerial judgment.

Bobby currently lives in Charlottesville and enjoys working out and spending time with his wife and daughter.

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